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An Interface with Mr. Anupam Saxena (Executive Director) Daoming Reflective Material India Pvt. Ltd.

Tell us something about “DM” (Daoming Reflective Material India Pvt. Ltd.)

DM is a leading manufacturer of reflective material in Asia, one of the biggest Company producing Reflective Sheeting, Reflective fabrics, photo luminescent films and vehicle safety reflectors in the world-wide. We are committed to providing complete solution in reflective material.

In 2002, DM was founded by producing reflective fabric.

In 2004, Set up the new production lines of reflective sheeting in the 2nd factory.

In 2005, Evaluated as High-Tech Enterprise of Zhejiang Province.

In 2007, Acquired IPO right , evaluated as High-tech Enterprise of China.

In 2009, 3rd factory constructed by producing glass beads, release paper etc.

In 2011, Became public-listed company in Shenzhen stock exchange.

In 2017, DM India was founded for offering better local service to Indian customer.

Which different industries do you serve? Who are your major clients? 

We serve the below mentioned industries:

  • Oil &Gas
  • Mining
  • Construction
  • Iron & Steel
  • Agriculture
  • Transportation etc.

How do you find the Safety Industry in India? Any single product where you hold the maximum market for India.

The Indian Safety Industry is on growing phase and lot of sectors are focusing on safety for their workers and other surrounding areas. Since our specialization is into way finding, emergency signage’s and work wear.We are quite prominent into the sales of retro reflective signage and reflective jackets.

Specific to Road Safety Industry, what products do you manufacture today? 

We are the leading manufacturer of Retro Reflective Sheeting used for traffic &way guiding signs in Asia. We work closely with various bodies like NHAI, PWD, Municipal Corporation etc.

Our product range:-

  • Retro reflective prismatic Sheeting as per IRC
  • Vehicle Marking Tapes as per AIS:090
  • Reflective Fabric(FR & Non-FR)
  • Heat Transfer Films
  • Reflective sheeting for HSRP plates

What strategy you have planned to improve “DM” Safety product in Indian Market.

Our major focus is to make people safe either they are road users or working in Industries. In this regard we work with various stockholders to implement the norms prescribed in IRC, ASTM, and BIS etc. Hence our strategy is to become a pioneer solution provider in the field of road and personal safety. We are also introducing Make in India products in the various range of road furniture products as well as reflective work wear to become more relevant to Indian market needs.

 Please brief us about your global presence.

Globally we have tensubsidiary corporations / Joint ventureCompanies with a total sales of 11 Billion INR coming from various product category. We have sales in more than 200 countries across the globe. DM’s current strategy includes expanding the international presence even further by increasing the global marketing programs. The strongest international growth has been in Indian Market and the Middle East. In order to sustain and build growth in these regions, DM has added more than 200 people to their International Division during the past seven years and established additional sales offices.

Please brief us about qualities policy of your Business.
At DM India, we are committed to design, develop and deliver the products and services that consistently meet our customer expectations by:

  • Complying with statutory & regulatory requirements.
  • Pro actively identifying the varying needs of customers to offer innovative solutions.
  • Driving “right the first time” culture through audited quality management systems.
  • Sustaining continual improvement programs by embracing lean and six sigma philosophies.
  • Partnering with suppliers, employees and distributors to build quality awareness throughout the supply chain.
  • Creating passion for quality where success and achievement are communicated recognized and celebrated.
  • Assigning clear management accountability at all levels for setting and meeting measurable goals and targets.
  • Reviewing and updating this policy annually or as needed.

 A brief about DM

DM is widely known as an innovative producer of Reflective Materials.

DM has been doing its best to be a leader in reflective technology and safety products.

The quality first, reputation first,pursuit of excellence,science and technology innovation,all of these do as DM’s management idea.

DMwillalways keep moving on innovation for the reflective products, and hope our business can bring people safe to their homes. At DM we always say With Reflection With Safety!!!!!!!!!

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