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An Interface with Mr. Iqbal Hussain (Vice President) Superhouse Limited.

Please brief us about “Superhouse Limited”

SUPERHOUSE Group; proud owner of its global brand ALLEN COOPER is one of the leading manufacturers of leather, leather products and textile garments across the globe. From a single tannery in early 80’s producing finished leather SUPERHOUSE is now an over US$ 100 million company. Superhouse Group has grown from strength to strength in last 4 decades of its existence and has emerged as one of the biggest players in the field of leather, textile and footwear industry. Group is a true Indian multinational and operating through its various manufacturing units located in India and Abroad.

Started with a commitment to excel, achieve and deliver the very best; the company is on a high growth path and has promising prospects. We are proud to own:

  • 4 Tanneries specializing in goat, sheep, buffalo and bovine leather with a total capacity of over 4 million sq.ft/month.
  • 8 Factories for manufacturing leather shoes, sports shoes, safety shoes of all types for men, women and kids with a total capacity of 0.40 million pairs/month.
  • 3 Factories for manufacturing leather handbags, travel bags, belts, wallets, folders and other leather accessories.
  • 3 Factories for manufacturing textile garments including casual, formal and safety wear.
  • 2 Factories for manufacturing hand gloves and fall protection equipments.
  • 2 factories for manufacturing Industrial Helmets and Socks.
  • Apart from manufacturing and export; group has interest in education sector as well and successfully running 9 Delhi Public Schools (DPS), 10 Schools under its own chain of Allen house Public Schools and 01 Engineering College.
  • Over versatile activities, innovation, commitment and dedication of our over 6000 plus workforce makes us one of the largest groups of Asia in its field.

What Kind of difference in Safety Products compare to others in Industries Please Explain us.

All our products are certified to relevant Indian and International Standards and manufactured with most advanced and ultra-modern machineries. Products so manufactured are tested in our fully equipped Testing Lab at par with International norms. Though the standard requirement are to maintain minimum parameters. We as Superhouse provide maximum features not only in terms of meeting standard requirement but also in utility, design, comfort and confidence of using Brand value.

How do you find the ‘PPE’ Market in India? Any single product where you hold the maximum Market for the India.

PPE market in India is definitely at high growth path and we at Superhouse is also adding new products at very frequent internal. We dream to be a complete PPE solution provider companies in very near future. We started with safety footwear products under our International Brand “Allen Cooper” which has now become very reliable and reputed make in very short span of time and we are doing very good numbers in this category. In last 2 years we have also launched Fall Protection products, Safety Garments, Industrial Socks, Helmets and occupational footwear.

Please brief us about the quality policy of your Business.

Quality has become a benchmark now to be in the market and we work on “Zero Tolerance Policy” as far as our quality policy is concerned. Moreover we are very prompt in attending customer complaints in case of otherwise and provide immediate and satisfactory solution to customers.

What strategy you have planned to improve “Superhouse Limited” Safety product in Indian Market.

We are on the go to make reach of our products to unrepresented area. Besides we are organizing safety meets to make the industrial worker aware of safety importance. We are also working to launch our Lo-cost products under the Sub-Brand “Double Duty” to cater in requirements of budget conscious customers.

What kind of backup support do you provide to your customers & clients you have in India?

We have offices/representatives at major industrial cities supported by nationwide dealer network to provide time bound services and redressal of customer queries.

According to you what are the market prospects of Safety Industry.

Market prospects are very encouraging as the dedicated and focused channel partners are entering to the fields. International Brands are also started promoting the PPE products. All these activities are giving options for customers to choose. Govt of India has also recently done  a pact with Germany on “Occupational Safety & Health” which will boost further to Indian PPE Industries

Any kind of special message for our readers.

We at Superhouse would like to convey our Thanks and regards to those who are our customers/channel partners for their continual support and showing confidence in us. We would also like to big congratulations to the friends of Industrial fraternity to their positive approach and efforts converting Industry in to an organized sector. Formation of “SAMA” and its recent activities are very commendable and worth appreciating. Let us all put efforts to make our planet a safe place to work having value and importance of life of each and every human being.

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