Don't miss
  • The only monthly magazine in India which cover
  • all the safety segment
  • i.e. fire fighting, fire Preventions,Safety Systems,
  • Evacuation & disaster Management Completely
  • & security with CCTV , Intruder Alarm,
  • & other Security Surveillance Equipment & Services with
  • all aspects alongwith latest Articles,
  • review & technical updates.

Interface with Mr. Mayank Arora

IMG-20120924-00026.jpgPlease brief us about Lakeland.

Lakeland Industries Inc. is a multidivisional, publicly held manufacturer of quality, high-performance protective garments for industry in worldwide markets.

Headquartered in Ronkonkoma, New York, U.S.A since 1982, its more than $95 million in annual sales is hard evidence of growth and recognition as , factors attributable directly to its ongoing research and development programs.

Employing some 1400 people globally, Lakeland Industries, Inc. is the largest manufacturer in the world of industrial protective clothing, producing over 600,000 garments per week through a global manufacturing base. At the same time, it has the most diversified product ranges in protective clothing industry in the world, including:

  • Disposable protective clothing of various types;
  • Chemical protective clothing
  • Fire fighter clothing, aluminized fire-fighter clothing;
  • Clean room clothing;
  • Static control clothing;
  • Specialist protective gloves for cut, flame, chemical resistance

20 years after its founding in the U.S. market, Lakeland began it international expansion.  The company first entered the European markets in 20o2 followed by South America and China and now has sales operations in 15 countries around the world and manufacturers in 5 different countries.

Lakeland Gloves and Safety Apparel Pvt. Ltd was established in 2007 and ever since it has been involved in offering products in India and abroad.

 

  Your products cater to which different industries? Who are your major clients?

Lakeland's protective clothing products are proven on-the-job every day, and are specified routinely for workers in the chemical, petrochemical, healthcare, automotive, glass, cement and other industries in which hazardous materials must be handled.  Emergency responders (Hazmat and Rescue) and fire service personnel around the world are also depend on Lakelands products on a daily basis.

 

  What is your major competitive plus over other industry players?

Our mission is to create and manufacture a wide variety of technologically advanced protective clothing that saves lives and protects workers both in private and public employment from fire, hazardous chemicals and diseases throughout the world.
Among leading companies designing and manufacturing protective garments for industry, municipalities, and the burgeoning healthcare field, Lakeland Industries' products have established and maintained their global reputation for overall quality. Indeed, our products have long been recognized as the field's gold standard for quality – that essential, expected and deserved constituent of any protective wear.

Lakeland manufactures a broad array of industrial protective clothing and therefore have knowledge of manufacturing protective clothing that I second to none  The lineup includes limited-use and disposable clothing, chemical protective clothing, flame resistant clothing, woven and anti-static clothing, aluminized industrial heat protective clothing and hand and arm protective products.

 

  What kind of technical support do you provide to your customers?

 

At Lakeland we know that Quality and Service are most important to our customers.  Lakeland's products have long been recognized as the gold standard for quality.  We strive to improve that standard each and every day.  If you need assistance with any Lakeland Product, rest assured that we stand behind the products we manufacture. That means that you'll get the Technical Support you need. Technical Support is available via e-mail at sales-india@lakeland.com or by calling the appropriate Customer Service Telephone Numbers or the team from Lakeland.

 

As global experts in protective clothing, Lakeland has a unique knowledge of global standards, their relative strengths and weakness as well as what changes are likely in the future.  Lakeland’s customers have access to that knowledge as we assist them  in identifying the correct product for their application. Having a broad range of product offering, We can help the customer help save cost by using cost effective products offered by Lakeland for different levels of hazard exposure.

 

 

·        Brief us about the quality policy of your company.

 

And before quality comes quality assurance. Lakeland has a ISO 9001: 2008 Certified Quality Management System, and manufacturers products that are certified to all of the primary global standards, CE, NFPA, ASTM, ANSI, JIS, as well as individual country specific standards(CAs). Lakeland’s knowledge of and compliance with these standards is additional assurance of superior product performance. Quality is the first factor considered by our designers in the product development process, the first tested by our technical staff, and the first attribute sought by the users of our products worldwide. Lakeland quality is the primary reason why workers wearing our garments put them on with confidence and wear them with peace of mind. Companies that supply their employees Lakeland products show they care. These companies, our valued customers, are experiencing less absenteeism due to injury; lower insurance rates and increased production.

 

·        Has Lakeland practiced different or equivalent marketing strategies to expand its global markets? 

 

 

Strategies vary across the globe and have been customized to meet market requirements in Lakeland wherein in developed markets we use the principal of direct sales and indirect sales together and whereas in APAC region we follow the principal of indirect sales mainly.

 

Lakeland has developed what is probably the broadest range of industrial protective apparel manufactured by a single company.  This is a fact that sells well customers. Customers understand how advances in design or technology in one part of the industrial market can benefit another.

 

The variety of products offered by Lakeland also adds credibility to our image as we are experts in a much broader range of protection that of our competition which itself is a major boost in the image of Lakeland as a protective clothing manufacturer.

 

With about 22 % of the world’s population, SAARC region with a specific focus on India, has the fast economy-growing rate in the last decade. India is one of world’s fastest growing economies. Apart from China, no other country has as high an economic growth rate as India. India offers several economic advantages to its nationals as well as foreign investors. India’s economic boom has been made possible mainly through its information technology and outsourcing business. India’s rise as an Asian economic powerhouse has been quite remarkable. Economic conditions in India are now favorable for a wider cross section of people.  Thus our focus is mainly on the development of the Indian market.

 

 

·        Enlighten us about your research & development activities.

 

Product development is a continuous process in Lakeland wherein as a joint effort with various fabric manufacturers in Europe and US, we are in a constant state of new developments of new fabrics and newer garment designs. This has been proved by the multiple launches of new products from time to time such as INTERCEPTOR our Type 1a gas tight suit, Pyrolon TPCR our dual protection of flame and Chemical resistant suits, ChemMAX 4 etc.

 

On the garment front we have been world leaders in launching the CE Type 4 breathable suit for hazardous chemical and non-hazardous splash protection which denotes our new developments on the garment front.

 

·        Where do you see Lakeland by 2015?

 

We see Lakeland as a market leader in the region offering the most versatile product range in the world to meet all levels of customer requirements.

·        Do you have any message for our readers?

 

Lakeland as a company is committed to provide the highest level of protection and

best possible price and thus adding value to the customer by reduction in cost and

increasing efficiencies in the work environment by providing good quality of

protection to their employees by making use of Lakeland products.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>