An Interface With Mr. Ganesh Jivani, CEO, Matrix Comsec

Q.1. Could you brief our readers about yourself? What’s the success mantra of this wonderful journey?

Ans: Established in 1991, Matrix provides world-class Security and Telecom solutions to meet the requirements of modern times. Matrix has been offering a comprehensive range of solutions for IP Video Surveillance, Access Control, Time-Attendance, and Telecom applications. All these solutions are specifically designed for large and multi-location enterprises, SMEs, and SMBs.

Matrix leverages technology and innovation to meet the requirements of customers and delight them with the solutions offered. Our commitment is to keep pace with the revolutions in the Security and Telecom domain. Reiterating our resolve to bring forth the best solutions for our customers, 40% of our human resources are dedicated to the research, design, and manufacturing of new products.

One of the most distinctive features that define our solutions at Matrix is our unwavering commitment to a set of deeply ingrained values. At the heart of our company’s ethos is the value of SUBSTANCE, which our dedicated teams wholeheartedly embrace. Our mission is clear: we aim to infuse substance into every aspect of our work – from the technology we develop, to the applications we create, the functions we offer, the features we incorporate, and the unwavering performance we deliver. We take pride in our commitment to flexibility, reliability, and outstanding customer support. Our guiding principle is clear: “Never leave a customer unsatisfied!” We firmly believe that this mantra not only fuels our growth but also plays a pivotal role in shaping our destiny in the market.

Q.2. Matrix has been the best brand in Security Solutions; could you share with our view of the Indian Security market?

Ans: Artificial Intelligence stands as the technological marvel of our decade, and at Matrix, we’re harnessing this cutting-edge technology to revolutionize the world of surveillance and access control. Our range of IP cameras represents the forefront of this AI-driven innovation, with two exciting new series – the Turret Series and Ruggedized Series.

These cameras are meticulously designed to cater to the evolving needs of modern enterprises. They don’t just capture images; they incorporate core technologies such as image optimization and intelligent video analytics, ensuring a consistent and exceptional performance that sets a new standard in the industry. But our commitment to innovation doesn’t stop there. In the realm of Network Video Recorders (NVRs), Matrix is set to unveil a comprehensive range specifically tailored for medium and large enterprises. This turnkey solution integrates a powerful Video Management application with top-notch hardware, offering an all-in-one solution for businesses seeking seamless video management, recording, and storage capabilities in a single device.

In the domain of Access Control and Time-Attendance, Matrix has raised the bar by introducing state-of-the-art Face Recognition technology. Our COSEC Face Recognition system is the embodiment of deep learning technology, meticulously crafted to meet the unique user identification needs of organizations. Its robust user identification algorithm excels even in challenging environmental conditions, providing unparalleled accuracy and speed.

Q.3. What are the latest products launched by Matrix Comsec? Could you brief us about their usage & how is it going to benefit the Indian markets?

Ans: At Matrix, we are at the forefront of the technology revolution, with Artificial Intelligence as our driving force. We are fully committed to leveraging this cutting-edge technology to reshape the landscape of Video Surveillance, Access Control, and Time-Attendance. In addition to AI, we are also diligently working on integrating other advanced technologies such as Deep Learning into our solutions. These tech innovations are set to be seamlessly woven into our offerings, bringing forth significant advancements in both security and operational efficiency.

Expanding our range of IP cameras is a top priority. We have introduced Matrix All Color Cameras and the Ruggedized Series of IP cameras. The All Color Cameras are engineered to capture colored images even in conditions with less than 0.01 lux of illumination, setting new standards for low-light imaging. Meanwhile, our Ruggedized Series is purpose-built to meet the rigorous demands of the Indian Railways, with the ability to endure shocks and vibrations. These cameras ensure high-quality image capture in dynamic, challenging environments.

In the realm of time-attendance, we have brought in a dedicated face-based attendance terminal – COSEC ARGO FACE200T. With its deep learning capabilities, it optimizes the  face recognition, thereby reducing the recognition time to up to less than 0.5 seconds. With its adaptive face recognition, it learns the facial characteristics of a user thereby providing access in all scenarios despite the changing face characteristics such as due to age, glasses and so on. Speaking of security, with its anti-spoofing technology, it distinguishes images of a user as compared to a real user. This prevents any form of masquerading.

Q.4. What is your market expectations with regards to the new product launches from the Indian Region?

Ans: When it comes to new product launches in the Indian subcontinent, especially in the realm of entry management devices, there’s a sense of anticipation and optimism. The demand for entry management devices, such as access control systems and visitor management solutions, has been steadily climbing. Security and efficient visitor handling are becoming increasingly important in places like offices, residential areas, hospitals, and schools.

Indian companies are pushing the envelope, working on more advanced and user-friendly entry management devices. They’re integrating technologies like biometrics, such as Face, Fingerprint, and RFID, to make these systems more secure and convenient. The Indian government’s initiatives, like Digital India and Make in India, are boosting innovation and local manufacturing. This means we can expect a broader range of products and potentially more budget-friendly options.

Q.5. What are your views regarding the latest developments in Smart cities projects and Safe cities missions? How is Matrix Comsec going to help in making These mission & projects successful?

Ans: Matrix recognizes the importance of Smart Cities and Safe Cities initiatives as pivotal elements in modern urban planning. We believe that these projects are essential in creating secure, efficient, and sustainable urban environments. By integrating advanced security solutions, we aim to play a significant role in these missions.

Our comprehensive range of IP Video Surveillance, Access Control, and Time-Attendance solutions are designed to enhance the security infrastructure of Smart Cities. Our intelligent video analytics, robust access control systems, and seamless time-attendance solutions contribute to creating safer and more secure urban environments. Additionally, our commitment to innovation ensures that we are continually developing cutting-edge technologies that meet the evolving needs of these ambitious projects.

Q.6. What are the Future Plans of Matrix Comsec for India and the Global market?

Ans: Going ahead, Matrix plans to continually invest in R&D to create breakthrough, world-class products across security domains—Video Surveillance & Access Control and Time-Attendance. Simultaneously, the company is building a channel network to expand its market reach by investing in marketing, sales, and support. As Matrix is relatively new in Video Surveillance, there’s plenty of headroom to grow in this market.

We are actively working on creating innovative technologies and solutions and bringing them to both international and domestic markets. With 3+ decades of Journey, we have invested in our people, processes, products, culture, and infrastructure to build a world-class organization and will continue to do so.